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HMI Design
Automotive Design
Brand Strategy
Motion Design
Wearble Design
ReJour
Imagine a future where travel isn't just about getting from point A to point B, but about savoring every moment of the journey. RéJour envisions a world where adventure and comfort coexist, creating unforgettable experiences that blend seamlessly with the natural environment. Our innovative approach to shared mobility aims to craft journeys that leave lasting memories, fostering connections and conversations along the way.
I served as both the visual designer and brand strategist for the RéJour project, working from concept to execution to develop a comprehensive system. I focused on building personas, prototype designs, and interface animations for both the car HMI and MR wearable interfaces.
Role
Role
Interaction Designer
Motion Designer
Brand Strategist
Timeline
Timeline
January 2024 - April 2024
14 weeks
Team
Team
Cherry Hu, Visual Designer
Ka Hing Jason Cheung, Product Designer
Hayden Miao, Product Designer
Evelin Gonzalez Padilla, Graphic Designer
Hanzhong Zhang, Film Producer
Overview
Overview
Project Mission
Project Mission
As 2035 becomes the near future, future of mobility is already introduced with auto driving technologies, bringing conveniences like never before.
RéJour brings innovative vision to shared mobility services where adventure seamlessly blends with comfort and simplicity.
As 2035 becomes the near future, future of mobility is already introduced with auto driving technologies, bringing conveniences like never before.
RéJour brings innovative vision to shared mobility services where adventure seamlessly blends with comfort and simplicity.
As 2035 becomes the near future, future of mobility is already introduced with auto driving technologies, bringing conveniences like never before.
RéJour brings innovative vision to shared mobility services where adventure seamlessly blends with comfort and simplicity.
Brand Vision Statement
Brand Vision Statement
Craft comfortable environments with natural conversation, where the journey surpasses the destination, and leaves sensorial lasting memories along the path.
As 2035 becomes the near future, future of mobility is already introduced with auto driving technologies, bringing conveniences like never before.
RéJour brings innovative vision to shared mobility services where adventure seamlessly blends with comfort and simplicity.
As 2035 becomes the near future, future of mobility is already introduced with auto driving technologies, bringing conveniences like never before.
RéJour brings innovative vision to shared mobility services where adventure seamlessly blends with comfort and simplicity.
The process behind these decisions…
The process behind these decisions…
Research
Research
My Goal
Analyze, strategize, and design solutions by closely examining global macro-trends across social, technological, economic, environmental, political, and mobility sectors. Identify key business drivers for the project and ensure our approach aligns with these critical factors, paving the way for innovative and impactful outcomes.
Core Problems
Impact of Technology Dependency on Social Engagement
Personal Vehicle Ownership Leads to Road Congestion
Lack of Natural Sites from Rapid Urbanization
Disability Services in Society on a Rise
Key Business Drivers
Framing Questions
How might we create tailored experiences that connect urban life with nature, fostering adventure and alleviating stress through engaging and collaborative journeys?
How might we create tailored experiences that connect urban life with nature, fostering adventure and alleviating stress through engaging and collaborative journeys?
Ideation
Ideation
Brand Attributes
My Goal
Identify the essential qualities that will not only enhance our brand image but also align with our mission to create meaningful and impactful experiences.
Brand Attributes
Value Proposition
At RéJour, we understand the importance of sustainability and personalization, and we strive to collaborate with you to build a community that values memorable & convenience adventure exploration that drives positive impact. Together, we pave the paths of the future.
market sector
Mobility
Outdoor VR/AR accessories
Car sharing App
Spatial Augmentation
Autonomous Vehicle
target market
United State
Canada
United States
Canada
After making the branding decisions and identifying the store & vehicle experience locations, we moved on to the design phase.
But first, we need to establish customer profiles, to ensure we move people down the customer experience circle at every touchpoint
Touchpoints → Interactions → Engagements
After making the branding decisions and identifying the store & vehicle experience locations, we moved on to the design phase.
But first, we need to establish customer profiles, to ensure we move people down the customer experience circle at every touchpoint
Touchpoints → Interactions → Engagements
Establishing Customer Personas
We created these personas to better understand and address the diverse needs of our target audience, ensuring our brand delivers personalized and impactful experiences.
Personas
Design
Design
My Goal
Building customer touchpoint from AIDA Model (Awareness, Interest, Desire, Action) & Customer Engagement Circle (Experience, Satisfaction, Engagement, Loyalty)
Areas marked with are my contributions
Stage 1
Awareness
Story
William is a software engineer working 9-5, after a busy day of work, he took on the subway at night back to home. While walking through the stations, he saw a poster from RéJour.
The visual (posters / billboard about outdoor) is stunning and colors are very relaxing, leaving him an impression. He wonders when was the last time he explored outside nature… It has been long after he graduated college…
Stage 2
Interest
Story
Throughout the week, William found this brand RéJour popular among his generation. One of his favorite Youtube Influencer from his childhood, Ashley, just posted a new video reviewing RéJour's experience store and MR glasses.
William decides to checkout what brand RéJour is by searching it on his browser, that led him to the website.
Stage 3
Desire
Story
Through the website, William was intrigued by the MR glasses, but wasn't sure of its full functions or usage in nature, he wish to have a hand on experience before purchase.
He decides to checkout the experience store nearest to him, not yet sure whether he's sold to this experience a new adventure concept.
Story
At the entrance, William was welcomed into the store through a decompression zone, where he enjoyed the refreshing scent in the air. The staff handed him a pair of glasses to begin his journey.
Decompression Zone
Nature surrounded refreshing walk in experience
Inside
Greeting from staff and hands over JUVI smart glasses
Story
He walked near the climated controlled bio dome, and chose 1 environment to experience.
Climate-Controlled Bio Dome
Offering travel location and scenery on demand
Hydraulic Motion Control
Simulate on-road driving experience
Maximum Sensory Simulation
Simulate on-road driving experience
Story
After the vehicle ride, he entered the next dome, where the glasses guided him through an natural exploration.
Adventurous JUVI Glasses Testing
Offering outdoor environment set up with unique greenery and entertaining treetop adventures
Use JUVI to identify plants, find your way and don’t for get to have fun walking on plank roads
Story
At the end of his visit, William was intrigued by the functions he experienced and went to the consultation area to inquire about prices and specifications.
Products Display and Consulting Service
Offering projected exploded view of vehicle using JUVIEW, seating and consulting area
In-Scene Display
REVERA and JUVI display
Stage 4
action
Story
At the consulting area, William talked to the store staff regarding more questions of the MR glasses - Juvi.
Story
After the store experience & try-on, William finally decided to purchase JUVI, and planned on a nearby hike the following weekend.
Stage 5
Experience
Story
William has been adapting to his newly purchased Juvi for the past few weeks, he's very satisfied with its duo-usage, both in city and in nature.
Home Page
Landing page of glasses scene
AI Object Identification
Identify Object w Voice Assistant Vi
AI Object Identification
Identify Object w Voice Assistant Vi
AI Object Identification
Identify Object w Voice Assistant Vi
Outdoor Hike & Historical Past Views
In movement glasses display
Navigation in Urban Environment (night)
City navigation while walking
Capture Memories
Easy click to record down memories
Home Projection System(Scent, Video & Projection)
Video projection & sync with Juview for scent
Story
Arriving home from his outdoor hike, William synced the recording from glasses to his scent projector - Juview.
Stage 6
satisfaction
Story
William has been enjoying his use of Juvi & Juview for the past few years, going out hiking with new friends while being hands-free from phone during daily commute.
From the news release, he saw ReJour just launched the vehicle ride system, Revera, to enjoy comfort transport from urban city to nearby national parks.
Story
He clicked on explore more, to get a reservation on the vehicle.
Story
At his reservation date, William enjoyed a easy hop in as the vehicle parked near his house. He went inside the car with his friends, excited for the new adventure ahead of time.
Stage 7
engagement
Story
Their journey turned out to be great, William thought of taking the Revera again.
Throughout the years, William always wish to take his whole family on the trip, as he was busy, now with the ride share of 8 people, he's able to achieve the family travel dream.
William requested the vehicle for 6 people this time, taking his grandpa, Brook, whom he rarely contacted over the phone, but always wish to spend more time with, and the rest of his family.
Story
During their journey to Yosemite National Park, the family were able to adjust the interior settings of Revera with infotainment controls.
Including playing music with ambient lights in cabin, live cameras of road situations, adjusting temperatures and window displays.
To ensure road safety, emergency services are provided if anything happened to passenger on board or vehicle damages, they can report by speaking "hey vi", or tap the SOS icon for immediate help.
Story
Revera serves as a tour guide throughout the trip, and when it passes scenery spots in Yosemite, the HUD of the vehicle displays relevant information for William & his family.
It helped them to gain deeper understanding of places they visited without doing prior research.
Story
Once arriving at their destination, it's now time for a hike. William pulls out his JUVI glasses, with sync navigation guide to the outdoor terrains. Brook stayed inside the vehicle with AC system on.
Stage 8
loyalty
Story
William & Brook enjoyed the re-connection of their relationship, and built a stronger bond between the family.
Thanks to RéJour, for creating a memorable experience together. Where adventures were made easier.
Details
Details
My Goal
Understand & develop multiple sketches on brand touchpoint upon brand analysis, services, products, HMI screens, and etc.
steep-x analysis
SWOT ANALYSIS, ERRC DIAGRAM, BLUE OCEAN STRATEGY
My Work
Partial view of my brand analysis upon the competitor Fitbit
Consumer archetypes
Affinity mapping
Initial sketches
My Learnings
Gain in-depth knowledge of establishing brand & build roadmap into envisioning for the future 10-15 years
Understand marketing strategies and placements of our customers
Build consumer archetypes and stories to best craft out the ideal journey/experiences of targeted customers
Team collaboration and presentation skills across various majors
Next Project
Role
Interaction Designer
Motion Designer
Brand Strategist
Timeline
January 2024 - April 2024
14 weeks
Team
Cherry Hu, Visual Designer
Ka Hing Jason Cheung, Product Designer
Hayden Miao, Product Designer
Evelin Gonzalez Padilla, Graphic Designer
Hanzhong Zhang, Film Producer
Highlighted Works
Next Project
Next Project